I have done a research paper that investigates the drivers of demand for recycled products in India. This is a topic has been of great interest to me ever since I started my social startup called GlassUp. I feel that understanding the mindset and buying behaviour of people towards recycled goods will help me plan and execute the dynamics of my own brand in a more organised and planned manner . The paper begins by exploring the concept of the circular economy and its potential to address the pressing challenges of poverty, unemployment, and waste management in India. It then undertakes an extensive literature review to identify the key factors that influence consumer demand for recycled products.
The paper's main findings are based on a critical analysis of the existing literature, augmented by insights from a case study of two successful Indian companies that manufacture recycled paper products. One of the companies is my very own startup ‘GlassUp’. The paper concludes with presenting the relation between the factors identified and the demand for recycled products along policy recommendations.
My research paper has been published in publishing in ``International Journal of Innovative Science and Research Technology``. It is available available on IJISRT official website in Volume 8 - 2023 - Issue 9 - September. Following is the link to the journal and the pdf of the research paper :
